About us

Often it’s the smallest things, that can have the greatest meaning - like an exceedingly good cake from Mr Kipling.

Our Story

Mr. Kipling has been bringing joy to people for over 50 years. As the UK’s #1 cake brand, we know how to make any moment a little more special. Carefully baked and beautifully decorated, these exceedingly good cakes taste as delicious as they look. So, don’t wait too long for a big occasion, celebrate the small stuff; a coffee break, meeting a friend, finishing that to do list and make every day delicious.

Mr. Kipling – Exceedingly Good Cakes.

SMART SNACKING

We love chatting to the people who love our cakes. And it’s especially interesting to hear about their snacking habits. It might sound familiar to you, but most people snack because they want an energy boost or a rewarding treat. And while having a little something sweet every now and then is okay, it’s important to be smart about the portion.

Mr Kipling is UK's No. 1 Cake Slice, Small Pies & Tarts Brand

Source: Circana (UK) Ltd, All Outlets, UK Cakes, Slice by Brand (Category Defined by Premier Foods), Small Pie & Tart by Brand, Value & Unit Sales, 52 w/ e 7 June 2025.

Product Disclaimer
Whilst every care has been taken to ensure that product information is accurate, food products may occasionally be reformulated, which means that ingredients, nutritional content, dietary information & allergen content may be subject to change. If we reformulate products, a notice of any relevant changes will not be featured on the website. Please always read product labels before consuming the product & do not solely rely on the information provided here. For any specific questions on any Mr Kipling branded product, please visit the "Contact Us" page to submit your query. This does not affect your statutory rights. This information is supplied for personal use only & may not be reproduced in any way without prior consent of Premier Foods Group Limited nor without due acknowledgement.