Let's talk cake!

We love any excuse to talk about cake, so if you have a question about any of our slices you've come to the right place!

Mr Kipling is UK's No. 1 Cake Slice, Small Pies & Tarts Brand

Source: Circana (UK) Ltd, All Outlets, UK Cakes, Slice by Brand (Category Defined by Premier Foods), Small Pie & Tart by Brand, Value & Unit Sales, 52 w/ e 7 June 2025.